SERVICE & SALES EVENTS PROGRAM OVERVIEW:
Why we do Service & Sales Events:
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1) Promote loyalty with our current customers AND MEET NEW CLIENTS!
2) Increase Efficiency with Current Service Program
- See more customers in less time = FREEDOM
- Should be a foundational layer to every CSP’s business - especially as your client base grows into the
thousands.
3) Generate more WEEKDAY CPO to complement Traditional Events & Service Calls.
- This should be added to your business and should not replace residential service calls & demos.
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Important to know:
1) This program is EXCLUSIVE TO EVENT TEAM REPS.
- If someone you know mentions wanting to work service events, STEP ONE is being accepted to join the events team in their Division.
2) Service Events are booked JUST LIKE Traditional Events.
- Through your Divisional Events Coordinator & our Corporate Cutco Events Team.
Who should take advantage of this program:
- Any Event Rep with 200+ Customers in a 15-20 Mile Radius of Event Location.
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How Service & Sales Events Work:
1) Rent out a conference/meeting room at a local hotel.
- TIP: Choose a high quality hotel brand that high quality clientele will feel comfortable bringing their knives.
High quality doesn’t have to mean expensive. Also, increases likelihood of high quality walk-ins.
- TIP: Have a sign near the lobby that says “Cutco Service Event - Walk Ins Welcome!”
2) SAVE $$ by working with other reps!
- 250-300 sqft/person
- Cost should end up being approx. $125-$150/person/day.
You’ll Need:
1) Acuity Scheduling Account
- After clicking the link above, scroll to the bottom of the page to watch a step by step video on how to create
your account as well as your very first event in Acuity!
2) Texting Base Account
3) Group Email Account
- Vast Action CRM
4) Standard Events Booth Display
Maximizing Appointments at Your Service Events:
A) Direct Schedule from Events (CHECK ROR FIRST)
- Have a link to your event on Acuity on your phone or tablet where customers can schedule on the spot.
B) Email & Text Attack Plan:
1. (10 Days Out) 1st Email Invite:
TIP: Use generic subject lines to spark curiosity and get more email opens:
“Have you had your knife inspection yet?”
“New Cutco service coming to your area - don’t miss this!”
2. (7 Days Out) 1st & 2nd Text
(a) Hey {First Name}! I'll be in (city) servicing clients this Monday, Jun 11. Limited spots. Rented out hotel to host event. Get knives sharpened or sent back to Cutco and check out new Cutco packages and
programs. Check (insert schedule link here).
(b) Referral Text: Btw, please forward this text to anyone in Tampa know who has Cutco. They will
appreciate getting their Cutco serviced too. I have a special gift for you for each person that attends
because of you. :)
3. (3 Days Out) 2nd Email Invite
TIP: Change subject line slightly. Copy body from 1st email, but add a paragraph at the top that says: “Just wanted to make sure you saw this and got scheduled if you wanted to while I’m in town.”
4. (Day Before) 3rd Text:
Hey {First Name}! Still have a few appts available. Wanted to make sure you got in if you wanted to while I'm in town :) Check times here: (insert schedule link here).
5. (Day Before) Appointment Reminder Text
Acuity Scheduling-Can be setup to auto send a text reminder to all customers that are scheduled to see you.
6. People Who Didn’t Respond to Your Text:
Text: “(Customer first name)?”
This does 2 things:
Gets a response from customers who forgot to respond without sending another generic style text.
Potential to ask for referrals.
7. Voice Drop and/or Make Outgoing Calls to Fill In
- SHOULD ONLY BE FILLING IN APPTS WITH CALLS IF YOU EXECUTED THE OTHER STEPS PROPERLY & FAR ENOUGH IN ADVANCE
Executing a Well Rounded Service Event Appointment:
1) Create urgency for customers to purchase on the spot at the event.
- “Exclusive packages & specials made available to my customers at this event”
NOT “Best prices/discounts”
2) All customers should get a full walk through on the Cutco kitchen (BONUS TIP: HAVE ONE ON DISPLAY)
- Cookware
- Flatware
- Upgrade
- Gifts - Family Program (& Biz Gifts if qualified)
3) Flow:
- Customer is greeted by greeter/sharpener & signs in.
Appt Time & Rep Name (if multiple reps working event)
- Customer’s knives dropped off with sharpener.
“Knives that require factory attention are mailed back for FREE! Just pay a return shipping fee.
(a) Have service request forms printed!
(b) Keep customers’ knives separated (have bins, name tags).
(c) Order Sheaths & Prepaid Labels on VC so knives can be packed safely & shipped immediately after the
event is over!
- Rep greets customer for appt.
- Explain Cutco Kitchen Concept
(a) How’s your flatware situation?
(b) How’s your cookware situation?
(c) Upgrade - “New Knives Promo”
4) WRITE UP AN ORDER!
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If your customer base meets the criteria for a service & sales event, click below to submit a booking request.